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07Jul2008

Tips on working wisely

Posted at 09:22am on 07 July 2008

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I saw this article on TechCrunch this morning. The article is so true...


Tips on working wisely

Here are a few tips that you should keep in mind if you’re focusing on building apps quickly:

  1. Limit meetings to one 10 minute chat in the morning and one 10 minute wrap-up at the end of each day. Meetings are the best way to kill productivity and crush creativity so keep ‘em short.
  2. Get people away from their machines at lunch. Go for lunch together and maybe throw the frisbee or play Wii. The excitement and creativity will quickly deteriorate if you don’t have a break during the day.
  3. Simplify the site and app as much as possible. Try launching with just ‘Home’, ‘Help’ and ‘About’.
  4. Make sure to build on a great framework like Rails, Symfony, Django or Objective-J. Part of our experiment was playing with Django and comparing it to Rails and Symfony (a PHP framework). We’ve found that Django lacks the rigor of Rails or Symfony, thus might not be an ideal choice for future projects.
  5. Go with the first logo idea and color scheme from your designer. You shouldn’t over-analyze the look and feel of everything as this process can go on indefinitely. Design the logo and move on. This is why you need to hire good designers and trust them to be good at what they do.
  6. Be technologically agnostic. If your developers are saying it should be built in a certain language and framework and they have solid reasons, trust them and move on. Again, this is about hiring smart people and getting out of their way.
  7. Coordinate how your designers and developers are going to work together. Our designer creates static HTML and then passes it to the developers who use the HTML as a basis for creating templates. These templates are then committed to a Git repository and from then on, the whole team works from that one repository.
  8. It’s not enough to just have a designer and a developer. You need a dedicated person who’s focus is solely spreading the word about your application and working to get media coverage. There’s no way we could get the kind of coverage for Matt that we hope to achieve without several of us working full time on it. However, do not hire a PR agency for this - there needs to be an authentic passion for the app that can only come from your team. (For instance, I asked TechCrunch to cover it, and Erick came back with the suggestion to write this post).
  9. Get your ‘Creation Environment’ setup correctly.

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